espresso Studio - Technology & Innovation

In the heart of Milan’s creative scene, Creative Director Gió Campo has spent more than a decade shaping stories across television, broadcasting, digital communication and brand content.

He has worked for two major international broadcasters, Sky Italia and Warner Bros. Discovery, and today collaborates with agencies, brands and high-profile clients across studios, production sets and fast-moving digital environments.

Since 2021, one element of his setup has never changed: the very first espresso Display he backed during the Kickstarter launch.

“I have the first edition of the espresso Display, from the Kickstarter project,” he recalls. “I was an early backer. I really love it. It’s the perfect companion.”

It’s the exact 2021 first-edition unit he unboxed five years ago, and he still uses it every day.

What started as an early-backer purchase has become a constant in his creative process. His original espresso Display v1 is still in his bag, on his desk and in every environment where he builds ideas, proving how a first-generation product can last and continue to earn its place over time.

A Creative Career Built on Clarity, Space and Flow

Gió’s work spans creative direction, strategy, brand communication and the coordination of content across different teams.

His approach puts people at the centre, ensuring that ideas, execution and communication stay aligned. He works across agencies, studios, client offices, production sets and his Milan workspace, so he needs a setup that remains clear and consistent wherever the work happens.

“I create and I lead teams, so I always need room to organise ideas,” he explains. “More screen space keeps me focused and helps me move faster.”

This is exactly where his espresso Display comes in. It gives him a portable workspace he can set up anywhere, allowing him to compare references, structure ideas and share concepts in real time.

“I use a 17-inch MacBook Pro, so having a second display is perfect to share ideas with my team or clients,” he says. “It’s like a mini Apple Studio Display for me. Really impressive.”

The OG Display That Became a Daily Essential

For Gió, his espresso Display v1 isn’t just a tool. It has been a constant in his workflow for the past five years.

“When I start my day, the first thing I think is: Where is my espresso?” he laughs. “It goes in the bag before the MacBook.”

He carries it everywhere he works, from agency offices and client meetings to cafés, workshops on creativity and storytelling, and all the trips and journeys that shape his day-to-day work. Five years of travel, daily setups and different work environments have tested every part of his gear, but the v1 has stayed with him through all of it.

“I’m a bit of a digital nomad,” he says. “I only need Wi-Fi, my MacBook, a coffee and my espresso Display.”

“Every company I join, every project, I take it with me. I plug it in and it’s perfect.”

For us, this is the kind of story we love. A customer still enjoying a great experience with our display, many years after they purchase.

Every screen has its place in this creative process. When content flows well between screens, so does productivity.

How Gió Works Best: People, Process and Portable Space

Gió’s work spans strategy, creative direction, brand communication and hands-on production.

His daily toolkit is broad and flexible. He uses the full Adobe Creative Suite, with a preference for the classics he knows best: Photoshop, Illustrator, InDesign and Premiere Pro. He also enjoys working with audio through Adobe Audition.

For project management he moves between Trello and Asana depending on the agency.

He keeps everything organised, even inside Apple Notes, Reminders and Calendar. Creativity, for him, requires order.

He relies on visual workspaces like Miro or Milanote to map ideas, structure projects and see the full picture in a more creative and expansive way. These spaces help him design the overall direction before moving into production.

At the center of his workflow is the need to see, compare and move ideas quickly.

“Sometimes the espresso Display is even my first display,” he says. “I need a lot of tools open. I put one screen on the left, one on the right, and I play with them.”

And of course, artificial intelligence is part of his workflow too. He uses tools like ChatGPT, Gemini and Claude, integrating them into his process with intention. For him, AI supports the work, but the human mind remains the most creative and irreplaceable tool he has.

If you want to follow Gió, you can check out his profile on Instagram, or connect with him on LinkedIn.

Longevity as a Creative Value

One of the most striking things about Gió’s story is also the most understated: his original espresso Display v1 still works for him exactly the way it did on day one.

It still performs exactly as he needs it to.

Across hundreds of projects, countless train rides, client offices, studios, and years of daily use, the first-generation display has become less a device and more of a portable studio he sets up wherever the work happens.

In an industry obsessed with the new, longevity is a value that rarely gets the spotlight. But for creators, it matters deeply. Tools shape habits. They shape thinking. They become part of the way ideas move from imagination to screen.

At espresso, we’ve always believed in building products that feel crafted, enduring, and trustworthy. Gió’s experience is a real-world reflection of that philosophy. A creator who continues to rely on something, not because it’s the newest thing, but because it still earns its place every single day.